Biography

William (Bill) L. Sisca, Jr., is an award-winning commercial filmmaker and manager of successful marketing and media driven companies. Clients include Top Flite, NFL Films, Polygram. Sisca has the ultimate responsibility for creation and implementation of the integrated marketing campaigns for products which earned over half a billion dollars in revenue. Services include strategic planning, marketing, media planning, project and account supervision, as well as creative production services. Bill Sisca is also is a noted commercial filmmaker; directing and producing Direct Response Television programming, music videos, marketing programs, and television commercials for clients such as TEXACO, ALPO, MRS. PAULS, and many FORTUNE 100 companies. He also directed music videos of BOYZ II MEN, Harold Melvin and the Blue Notes and scores of other artists for Universal, Geffen, Warner Bros., And Alpha International. All videos made maximum heavy rotation on MTV, VH1, and BET. Mr. Sisca produced the most successful Infomercial of all time: AB Roller Plus, earning over 200 million dollars in gross revenue in one year. It is the most broadcasted television show to date. 900 half-hours per week were purchased earning over 100 million dollars through television alone. He received a National Infomercial Award and was featured in many national news magazines. He directed and produced many IMS Top Ten Infomercials ranging from fitness to automotive categories. Mr. Sisca brings in-depth experience in media, marketing and licensing as well as his skills in strategic business planning to his clients needs. .